How Much is My Rolex Worth?

If you enjoy buying, wearing, collecting or selling luxury watches such as Rolexes – possibly the most famous watch brand in the world – then you may wonder how much your Rolex is worth. It is a question we receive constantly from people eager to sell their new or pre-owned Rolex watches with our unique private buying service. So, we can provide some useful information.

How to Professionally Value Your Watch

Whether buying or selling, the value of a watch of any model or make can vary substantially. When it comes to watches, experts in the watch industry use the following as a pricing guide:

• Model number and serial number: The model number relates to the watch name and movement, such as a Rolex Submariner or a Rolex Oyster Perpetual, and the serial number gives you the production date. The serial number is unique and will also help to authenticate your watch.
• Watch materials: For example, a stainless steel Rolex watch of a certain model may be worth less than a gold version of the same style. Another factor is the presence of precious stones.
• Boxes and certification papers: A Rolex watch that comes with its original box and certification papers is worth more than a watch by itself. New Rolexes come with a few extras in the box and it is common for people to discard or simply lose certificates of authenticity, other papers, or the box itself – particularly with vintage Rolex watches.

Trends in Rolex watch demand and other market factors, such as the price of gold, also come into play when valuing your timepiece.

What Affects the Value of My Rolex?

Rare and vintage Rolex watches, especially those with original boxes and papers, often hold more value than modern models. For example, a like-new 1954 Submariner with all documentation is far more valuable than a new watch without its box. Here are key factors influencing a Rolex’s worth:

• Bracelet and Clasp: Damaged, non-original, or poorly functioning bracelets and clasps lower value.
• Calibre Condition: Rolex’s renowned movements affect value; non-functioning or damaged calibres significantly reduce it.
• Type of Movement: Manual or rare self-winding movements can increase desirability.
• Scratches: Minor scratches are usually acceptable, but deep marks on softer metals can reduce value.
• History: Watches with notable provenance, such as celebrity ownership or appearances in films, are often worth more.

While condition plays a major role, Rolex watches are designed to last for generations. Simple care, like cleaning with a microfibre cloth, helps maintain their value over time.

Does a Rolex Watch Hold its Value?

Rolex watches are usually a good investment and, over enough time, the value can hold or even increase. However, a few things that can lower the value of a watch – such as the following:

• Pre-owned Vs New: Rolex watches are always more expensive to buy brand new, but this does not mean you will get the same value for it on the second-hand market – even if you have never worn it. New Rolex watches lose value from the moment they are purchased, just like a luxury car or other high-value items.
• Low Demand: Although a gold Rolex stuffed with diamonds might have a higher value on paper there may be less of a demand for it on the open market – so this could mean the watch is worth less than a stainless steel alternative. Demand varies substantially as trends change.